Jeannette
Cruz
Skills Summary
A versatile communications professional with extensive experience across newspaper, magazine, web content, and community outreach. Passionate about creating meaningful connections with audiences through storytelling that amplifies diverse voices. Consistently recognized as a collaborative team player, known for imaginative writing and a positive attitude. Thrives in dynamic, creative environments where diverse perspectives are celebrated and all voices are uplifted.
Experience
ACTIVE MINDS
Senior Manager, Communications/June 2024-February 2025
Led multi-channel communication strategies to engage key community stakeholders, educators, and mental health advocates. Managed the development of branded content, email campaigns, newsletters, and digital resources aligned with organizational objectives. Collaborated cross-functionally with marketing, program development, and creative teams to ensure consistent messaging across platforms.
VIBRANT EMOTIONAL HEALTH
Internal Communications Manager/ February 2023–April 2024
Managed internal communications for major initiatives, ensuring alignment with organizational goals. Crafted CEO communications, newsletters, and digital content to boost employee engagement. Led multicultural storytelling projects focused on mental health, while tracking engagement metrics to refine communication strategies.
HOPE MEDIA GROUP
Donor Communications Manager/ January 2022 – December 2022
Developed faith-based storytelling to enhance donor engagement and brand voice, crafting compelling fundraising appeals, donor emails, and newsletters. Led bilingual scriptwriting and translation for radio content in both English and Spanish, ensuring consistent messaging across all channels.
CHILD ADVOCATES
Marketing Coordinator/April 2021-January 2022
Led digital content strategy and outreach campaigns to recruit volunteers, while developing educational materials and storytelling content that strengthened brand visibility and community trust.
HOMELESS YOUTH CONNECTION
Community Engagement Manager/February 2020-October 2021
Recruited volunteers and host families, as well as service organizations and the ecumenical community to act as support networks for host families. Additionally, I managed community presentations, third party events, community fundraising events, in-kind donations, bilingual communications and outreach.
NEW LIFE CENTER
Bilingual Mobile Advocate/May 2019-October-2019
Supported clients in all stages of the domestic violence process - intake with lethality assessment, a safety plan and a needs assessment. Conducted community outreach and education about domestic violence and established collaborations with community organizations. Within the shelter, I facilitated support groups, took crisis calls, assisted with protective/restraining orders, court matters, and supported the daily operations of the shelter programs.
JOHNSON & JOHNSON
Internal Global Communications Grad Intern/June 2018-August 2018
Led internal communications for the JOHNSON'S® Baby rebrand, driving U.S.-wide employee education and engagement. Managed communications for STAYFREE® and JOHNSON'S® Baby brands, collaborating globally to execute marketing strategies. Achieved a 16% increase in employee engagement through targeted internal initiatives and visual presentations.
GRAND CANYON UNIVERSITY
Staff Writer/December 2015-April 2018
Produced and coordinated diverse communications for students, faculty, staff, alumni, and external audiences, including digital content, newsletters, and magazine articles. As the only Spanish-speaking member of the team, translated and conducted interviews in Spanish, covering major stories such as the Mexico national soccer team’s visit to campus.
WEST VALLEY VIEW
Staff Writer/January 2013-November 2015
Covered news across Buckeye, Avondale, and Tolleson, reporting on community development, government, crime, and events. Developed strong relationships with law enforcement and local officials, authored obituaries, and captured compelling photographs to accompany stories.
MAKE-A-WISH AMERICA
Creative Services Intern/August 2014-December 2014
Assisted the creative services team in developing high-quality communications content for internal and external audiences, aimed at keeping Make-A-Wish® employees and volunteers informed about key initiatives to help grant wishes.
CHICANOS POR LA CAUSA
Communications Intern/January 2014-May2014
Managed and updated the organization’s social media presence, drafted and distributed bilingual news releases, and assisted with copy editing and translating materials. Collaborated with staff to create innovative communication strategies and content.
THE NEW YORK TIMES
Copy editor/May 2013-June 2013
Selected as one of 24 young journalists nationwide for The New York Times Student Journalism Institute. Edited stories, crafted headlines and captions, and contributed to print and web layout alongside editors from The New York Times and The Boston Globe.
Education
M.B.A., Marketing/October 2019
Grand Canyon University Colangelo College of Business
B.A., Print Journalism/May 2015
ASU Walter Cronkite School Of Journalism and Mass Communications
B.A., English (Creative Writing)/May 2015
ASU The College of Liberal Arts and Sciences
Volunteer Work
The Society of St. Vincent de Paul of Arizona/2011-present
Phoenix, AZ
The Society of St. Vincent de Paul is a non-profit organization focused on providing individualized care, nourishment and resources to those most in need.
Phoenix Police Department Citizen Police Academy/January-February 2019
Phoenix, AZ
The Phoenix Police Department's Citizens Police Academy (CPA) began in April 1986 with the intent to provide business and community leaders an inside look at law enforcement.
Indopartners Agency/2017
Mesa, AZ
Worked alongside our field partners in Indonesia, serving the field workers and others by running children's programs, assisting with day-to-day living and any other opportunities to serve that come along, including serving in orphanages.